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2008 Speakers

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  • Melissa Abbott

    Senior Trendspotter and Analyst

    The Hartman Group, Inc.

  • Alexis Abramson

    Vice President of Research, “Lifestyle Gerontologist”

    Retirement Living TV

  • Gretchen Addi

    Location Lead

    IDEO

  • Jess Aguirre

    Senior Vice President, Research

    Hallmark Channel and Hallmark Movie Channel

  • Majd Alwan

    Director

    Center for Aging Services Technologies

  • June Amori

    Vice President, Strategy and Marketing Communications

    Prudential Annuities

  • Corinne Asturias

    Boomers Consumer Strategist

    Iconoculture

  • Bill Bass

    Co-Founder and CEO

    Fair Indigo

  • Graceann Bennett

    Managing Partner, Director of Strategic Planning

    Ogilvy Chicago

  • Andrew Bienkowski

    Vice-President of Global Brands

    Kimberly-Clark

  • Lori Bitter

    President

    JWT Boom

  • Jonathan Boehman

    Creative Director & Partner

    Immersion Active

  • Jim Bremer

    Vice President, Futures Team

    Hasbro Games

  • Geoff Brooks

    National Director of Premier & Retirement Strategy, Senior Vice President

    HSBC Bank USA

  • Linda Caliri

    Vice President, Marketing

    AARP Financial

  • Mike Caprio

    VP of Sales, New Business Development

    Visible World

  • Chiqui Cartagena

    Managing Director, Integrated Marketing

    Meredith Hispanic Ventures

  • Terry Clark

    Chief Marketing Officer – Enterprise Services for Ovations

    UnitedHealth Group

  • Kit Cody

    General Manager Web Strategy

    AARP Services Inc.

  • Andy Cohen

    Co-Founder and CEO

    Caring.com

  • Arthur Cresce

    Housing and Household Economic and Statistics Division

    Census Bureau

  • Kierstin DeWest

    CEO, Co-Founder

    Ci

  • Mark Dolliver

    Editor at Large

    Ad Week

  • Matthew J. Doyle

    Director and Senior Researcher, Research & Development, Health Care Products – Worldwide

    The Procter & Gamble Company

  • Peter Drake

    Vice-President, Retirement & Economic Research

    Fidelity Investments Canada

  • Richard Dugas

    CEO

    Pulte Homes, Inc.

  • John Forsyth

    Partner

    McKinsey & Company

  • Nan-Kirsten Forte

    Executive Vice President, Consumer Services

    Web MD

  • Jeffrey Glueck

    Chief Marketing Officer

    Travelocity

  • Kelly Greene

    Staff Reporter

    The Wall Street Journal

  • Arlene Harris

    Founder and Chairman of the Board of Directors, Chief Strategy Officer

    GreatCall

  • Michael J. Hewitt

    Exercise Physiologist

    Canyon Ranch

  • Nigel Hollis

    Chief Global Analyst

    Millward Brown

Lori Bitter photo

Lori Bitter

President

JWT Boom

Recently returned to San Francisco from a stint in JWT's New York office, Lori is a seasoned Mature Market professional who began her career in health plan marketing with the Carle organization in Urbana, Illinois, and Kaiser Permanente in California.

Formerly Senior Vice President/Director of Client Services for Age Wave Impact (Age Wave), Lori has more than 25 years of advertising, public relations and strategic planning experience, working for clients such as AOL, Listerine, Sunsweet, AARP, IBM, Subway, Blue Cross Blue Shield and many more. She has worked as a copywriter, account planner and account director—and has owned two advertising agencies.

In her role at JWT BOOM, Lori manages the production of "LiveWire: The Summit," now in its seventh year. She is editor of LiveWire, the quarterly publication of JWT BOOM, and is the author of numerous white papers on topics relevant to the senior and Boomer populations, and a contributor to two books on the Boomer population.

Lori has been honored with the Zimmerman Award for Achievement in Advertising. She has spoken for Pacific Coast Builders Association, National Association of Home Builders, South by Southwest Interactive Conference (SXSW), RAMA, Marketing 2 Women, Direct Marketing Educational Foundation, and The Aging of Massachusetts in preparation for the White House Council on Aging.

Lori holds a Masters degree in Advertising from the University of Illinois, Urbana-Champaign. She is a former Associate Professor of Advertising and Public Relations. Lori is a frequently consulted expert for publications ranging from the New York Times to the Wall Street Journal to Fast Company magazine.