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2008 Speakers

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  • Melissa Abbott

    Senior Trendspotter and Analyst

    The Hartman Group, Inc.

  • Alexis Abramson

    Vice President of Research, “Lifestyle Gerontologist”

    Retirement Living TV

  • Gretchen Addi

    Location Lead

    IDEO

  • Jess Aguirre

    Senior Vice President, Research

    Hallmark Channel and Hallmark Movie Channel

  • Majd Alwan

    Director

    Center for Aging Services Technologies

  • June Amori

    Vice President, Strategy and Marketing Communications

    Prudential Annuities

  • Corinne Asturias

    Boomers Consumer Strategist

    Iconoculture

  • Bill Bass

    Co-Founder and CEO

    Fair Indigo

  • Graceann Bennett

    Managing Partner, Director of Strategic Planning

    Ogilvy Chicago

  • Andrew Bienkowski

    Vice-President of Global Brands

    Kimberly-Clark

  • Lori Bitter

    President

    JWT Boom

  • Jonathan Boehman

    Creative Director & Partner

    Immersion Active

  • Jim Bremer

    Vice President, Futures Team

    Hasbro Games

  • Geoff Brooks

    National Director of Premier & Retirement Strategy, Senior Vice President

    HSBC Bank USA

  • Linda Caliri

    Vice President, Marketing

    AARP Financial

  • Mike Caprio

    VP of Sales, New Business Development

    Visible World

  • Chiqui Cartagena

    Managing Director, Integrated Marketing

    Meredith Hispanic Ventures

  • Terry Clark

    Chief Marketing Officer – Enterprise Services for Ovations

    UnitedHealth Group

  • Kit Cody

    General Manager Web Strategy

    AARP Services Inc.

  • Andy Cohen

    Co-Founder and CEO

    Caring.com

  • Arthur Cresce

    Housing and Household Economic and Statistics Division

    Census Bureau

  • Kierstin DeWest

    CEO, Co-Founder

    Ci

  • Mark Dolliver

    Editor at Large

    Ad Week

  • Matthew J. Doyle

    Director and Senior Researcher, Research & Development, Health Care Products – Worldwide

    The Procter & Gamble Company

  • Peter Drake

    Vice-President, Retirement & Economic Research

    Fidelity Investments Canada

  • Richard Dugas

    CEO

    Pulte Homes, Inc.

  • John Forsyth

    Partner

    McKinsey & Company

  • Nan-Kirsten Forte

    Executive Vice President, Consumer Services

    Web MD

  • Jeffrey Glueck

    Chief Marketing Officer

    Travelocity

  • Kelly Greene

    Staff Reporter

    The Wall Street Journal

  • Arlene Harris

    Founder and Chairman of the Board of Directors, Chief Strategy Officer

    GreatCall

  • Michael J. Hewitt

    Exercise Physiologist

    Canyon Ranch

  • Nigel Hollis

    Chief Global Analyst

    Millward Brown

Jerry Shereshewsky photo

Jerry Shereshewsky

CEO

Grandparents.com

Jerry Shereshewsky may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. In 1981, at the dawn of the modern computer era, Jerry ran the Atari account at ad agency Young & Rubicam. He rose to senior vice president, working on such accounts as General Foods, Frito-Lay, Johnson & Johnson, and Gillette.

As VP/marketing and special products at Bertelsmann Music Group, Jerry ran the company's sales promotion efforts and created one of BMG's first Web sites. During his tenure at direct-response giant Wunderman Worldwide, Jerry developed and launched Gevalia Kaffe for General Foods, the highly successful directly-marketed coffee brand. He even conceived and helped create a soft-drink brand, Mello Yello, for the Coca-Cola Company during a year in Atlanta. Jerry also served as a senior vice president at public-relations powerhouse Burson-Marsteller.

He helped make Yoyodyne the premier direct-marketing promotion company online and made it so attractive that Yahoo! bought it.

Prior to joining Grandparents.com, Jerry was ambassador plenipotentiary to Madison Avenue for Yahoo! where he managed the B2B marketing effort behind Yahoo's multi-billion-dollar media sales business.

He is on the board of directors of the Direct Marketing Association (DMA) and the advisory board for the AdCenter at Virginia Commonwealth University. He is a graduate of the University of Wisconsin, where he received his degree in Russian History as well as serving on the dean's advisory board at the School of Business.