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2008 Speakers

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  • Melissa Abbott

    Senior Trendspotter and Analyst

    The Hartman Group, Inc.

  • Alexis Abramson

    Vice President of Research, “Lifestyle Gerontologist”

    Retirement Living TV

  • Gretchen Addi

    Location Lead

    IDEO

  • Jess Aguirre

    Senior Vice President, Research

    Hallmark Channel and Hallmark Movie Channel

  • Majd Alwan

    Director

    Center for Aging Services Technologies

  • June Amori

    Vice President, Strategy and Marketing Communications

    Prudential Annuities

  • Corinne Asturias

    Boomers Consumer Strategist

    Iconoculture

  • Bill Bass

    Co-Founder and CEO

    Fair Indigo

  • Graceann Bennett

    Managing Partner, Director of Strategic Planning

    Ogilvy Chicago

  • Andrew Bienkowski

    Vice-President of Global Brands

    Kimberly-Clark

  • Lori Bitter

    President

    JWT Boom

  • Jonathan Boehman

    Creative Director & Partner

    Immersion Active

  • Jim Bremer

    Vice President, Futures Team

    Hasbro Games

  • Geoff Brooks

    National Director of Premier & Retirement Strategy, Senior Vice President

    HSBC Bank USA

  • Linda Caliri

    Vice President, Marketing

    AARP Financial

  • Mike Caprio

    VP of Sales, New Business Development

    Visible World

  • Chiqui Cartagena

    Managing Director, Integrated Marketing

    Meredith Hispanic Ventures

  • Terry Clark

    Chief Marketing Officer – Enterprise Services for Ovations

    UnitedHealth Group

  • Kit Cody

    General Manager Web Strategy

    AARP Services Inc.

  • Andy Cohen

    Co-Founder and CEO

    Caring.com

  • Arthur Cresce

    Housing and Household Economic and Statistics Division

    Census Bureau

  • Kierstin DeWest

    CEO, Co-Founder

    Ci

  • Mark Dolliver

    Editor at Large

    Ad Week

  • Matthew J. Doyle

    Director and Senior Researcher, Research & Development, Health Care Products – Worldwide

    The Procter & Gamble Company

  • Peter Drake

    Vice-President, Retirement & Economic Research

    Fidelity Investments Canada

  • Richard Dugas

    CEO

    Pulte Homes, Inc.

  • John Forsyth

    Partner

    McKinsey & Company

  • Nan-Kirsten Forte

    Executive Vice President, Consumer Services

    Web MD

  • Jeffrey Glueck

    Chief Marketing Officer

    Travelocity

  • Kelly Greene

    Staff Reporter

    The Wall Street Journal

  • Arlene Harris

    Founder and Chairman of the Board of Directors, Chief Strategy Officer

    GreatCall

  • Michael J. Hewitt

    Exercise Physiologist

    Canyon Ranch

  • Nigel Hollis

    Chief Global Analyst

    Millward Brown

Chris Murphy photo

Chris Murphy

Chief Strategy Officer

Focalyst & Millward Brown

As Chief Strategy Officer for Millward Brown & Focalyst, Chris leads our consultancy and oversees its strategic research initiatives.  He has an extensive background in marketing research and brand building, both on the client and supplier sides.

Chris began his career in new product forecasting.  This set the stage for his continued focus on delivering pragmatic, revenue-centric solutions to senior management across a broad range of industries, including technology, services, entertainment, and CPG. Chris has developed radically practical approaches to the analytic arts of segmentation, diffusion mapping, and revenue-impact modeling — quantifying the dollar/opportunity risk associated with specific improvements and declines in brand experience measures. Prior to joining Millward Brown in 2003, Chris held the positions of executive director and vice president of brand strategy and market sciences/research at Verizon Communications.  He previously held senior-level positions with US West.

Chris speaks regularly at industry associations including the Association of National Advertisers (ANA), the American Marketing Association (AMA), the Marketing Science Institute (MSI), GBC, ALI, and the Public Relations Society of America (PRSA). He is a regular guest lecturer at Georgia Institute of Technology's MMR Program, where he also serves as an executive board member.  His innovative work has also been presented at numerous forums including the Sawtooth Conference.

Chris earned a Master of Marketing Research degree from the University of Georgia and a Bachelor of Arts in economics from Furman University in Greenville, South Carolina.