Millward Brown, one of the world's leading research agencies, is expert in advertising effectiveness, marketing communications, media and brand equity research. Our qualitative and quantitative solutions help clients build strong brands and services. Areas of expertise include communications assessment, brand strategy, media planning and evaluation, brand performance monitoring, brand valuation and marketing accountability. We offer a variety of cross media solutions to evaluate the contribution of each touchpoint of the brand experience against the brand's objectives. Dynamic Logic, a Millward Brown company, offers proprietary online advertising research that aids in measuring marketing effectiveness. Focalyst is our specialty practice dedicated to the Boomer and Mature consumer markets. Millward Brown works with more than 70 of the top 100 global brands and has 75+ offices in 44 countries.

We would like to thank our 2008 Focalyst Executive Forum Sponsors and Partners.

Premier Sponsor

AARP Services, founded in 1999, is a wholly owned subsidiary of AARP. AARP Services manages the wide range of products and services that are offered as benefits to AARP’s 39+ million members. The offers span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services founded AARP Financial Incorporated, a subsidiary that manages AARP-endorsed financial products including AARP Funds. AARP Services develops new products, manages and markets products and services, and creates and maintains sponsorship and other relationships.

Lead Media Sponsor

Reception Sponsor

Grandparents.com is the place for today’s new generation of active, involved grandparents to find everything they need to get more fun, more smiles, and more memories out of the time they spend with their grandchildren. From thousands of great kid-friendly places and activities, deals and discounts, and expert advice on relationships, personal finance, gift buying and more, there is something for everyone who loves grandparenting. Free membership, including a weekly newsletter with featured site content is available at www.grandparents.com.

Luncheon Sponsor

Immersion Active is the only interactive marketing agency in the United States focused solely on the 50-plus markets. We help companies leverage digital media to create profitable relationships with baby boomers and seniors online.

Combining a developmental approach, a consumer-specific definition of engagement, and a proprietary content distribution platform, we create and optimize online campaigns that connect with mature consumers on a deeper level than traditional marketing strategies.

Immersion Active was established in 1998 by partners David Weigelt and Jonathan Boehman and has been the recipient of over 90 regional and national awards. We have forged successful online relationships with the likes of Del Webb, Home Instead Senior Care, and AARP with their target mature audiences.

Networking Break Sponsors

Association Partner

Media Partners