Millward Brown, one of the world's leading research agencies, is expert in advertising effectiveness, marketing communications, media and brand equity research. Our qualitative and quantitative solutions help clients build strong brands and services. Areas of expertise include communications assessment, brand strategy, media planning and evaluation, brand performance monitoring, brand valuation and marketing accountability. We offer a variety of cross media solutions to evaluate the contribution of each touchpoint of the brand experience against the brand's objectives. Dynamic Logic, a Millward Brown company, offers proprietary online advertising research that aids in measuring marketing effectiveness. Focalyst is our specialty practice dedicated to the Boomer and Mature consumer markets. Millward Brown works with more than 70 of the top 100 global brands and has 75+ offices in 44 countries.

We would like to thank our 2008 Focalyst Executive Forum Sponsors and Partners.

Premier Sponsor

AARP Services, founded in 1999, is a wholly owned subsidiary of AARP. AARP Services manages the wide range of products and services that are offered as benefits to AARP’s 39+ million members. The offers span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services founded AARP Financial Incorporated, a subsidiary that manages financial products that carry the AARP name, including AARP Funds. AARP Services develops new products, manages and markets products and services, and creates and maintains sponsorship and other relationships.

Lead Media Sponsor

Designed to help readers plan for and enjoy retirement, Encore Reports are loaded with useful information on such subjects as investing, health, travel and real estate – the stuff of active lifestyles.

The Journal audience, with over 2 million readers age 45+, invests – and spends – to secure a more comfortable future. Encore addresses the fiscal, physical and overall well-being of a powerful consumer market of mature individuals.

Reception Sponsor

Grandparents.com is the place for today’s new generation of active, involved grandparents to find everything they need to get more fun, more smiles, and more memories out of the time they spend with their grandchildren. From thousands of great kid-friendly places and activities, deals and discounts, and expert advice on relationships, personal finance, gift buying and more, there is something for everyone who loves grandparenting. Free membership, including a weekly newsletter with featured site content is available at www.grandparents.com.

Luncheon Sponsors

Immersion Active is the only interactive marketing agency in the United States focused solely on the 50-plus markets. We help companies leverage digital media to create profitable relationships with baby boomers and seniors online.

Combining a developmental approach, a consumer-specific definition of engagement, and a proprietary content distribution platform, we create and optimize online campaigns that connect with mature consumers on a deeper level than traditional marketing strategies.

Immersion Active was established in 1998 by partners David Weigelt and Jonathan Boehman and has been the recipient of over 90 regional and national awards. We have forged successful online relationships with the likes of Del Webb, Home Instead Senior Care, and AARP with their target mature audiences.

MoveSignals is an alliance of leading marketing services providers including Equifax, Masada Group Technologies, DataLab USA and 3rd Wave Research. MoveSignals represents the most sophisticated marketing database capabilities, including a broad array of custom analytical and digital communication services that are uniquely capable of targeting and communicating with the important Boomer and Mature consumer marketplaces on a targeted family basis.

MoveSignals also provides the most in-depth monitoring of these Boomer and Mature marketplaces, specifically allowing marketers to identify their present customers and most qualified prospects at an early stage in the pre-move process from the 20 million households, and 40 million individuals that relocate each year. These consumers spend in excess of $170B annually, immediately before and after their move and are excellent prospects for customer retention and targeted marketing programs.

MoveSignals identifies millions of these individual pre-move triggers each month. The daily and weekly identified triggers begin early in the pre-move process, often starting when present residences are listed for sale, applications are made for new mortgages, disconnecting and reconnecting of home services, and a broad array of other consumer initiated pre-move triggers. This includes identifying and modeling each household across hundreds of individual data elements that are unavailable from any other industry source. This is the most important single source solution to target the broad Boomer and Mature marketplaces or target the pre-mover families, all uniquely linked to an array of custom modeling and digital communication services.

Breakfast Sponsor

Caring.com is an online resource for the more than 34 million people in the US currently caring for an aging parent. The site helps caregivers save time, make better decisions and get the emotional support they need. It offers original content geared towards the most difficult topics researched and managed by people caring for their parents – healthcare, financial, legal, housing and life issues. The site has “how to” guides, access to experts, local resources that help adults save time and get the information they need, as well as an online community of people in caring situations across the country.

Networking Break Sponsors

Associate Sponsor

Association Partner

Speaker Lounge Sponsor

Media Partners