At 125 million strong, Boomers and mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century.

Join us at the Focalyst Executive Forum to get the latest insights on reaching this multi-faceted market, staying relevant and driving growth in challenging economic times.

This year’s theme, The Changing Boomer Equation, will offer the latest trends, research and strategies for succeeding with the Boomer consumer, both in the U.S. and globally. It will also bring to life the convergence of consumer needs that are not only affecting the Boomer market, but consumers across generations.

Over the course of two days, a “who's who” in the industry gather to debate and discuss the profound changes Boomers are influencing and walk away with actionable insights, new connections, and a fresh perspective of what the future consumer landscape will bring. Be sure to read the 2008 Focalyst Executive Forum Brochure* for full details.

The Forum is unique among emerging Boomer conferences because it:

• Caters exclusively to senior executives, specifically those in marketing, market research, advertising and brand management
• Attracts high-level speakers from Fortune 500 corporations leading their industries in understanding and targeting Boomers and Matures
• Focuses on business issues and actual case studies
• Presents proprietary ideas and data from Focalyst

* Adobe Acrobat Reader required.