The 2008 Forum drills down on the issues that matter most to your business. Drive change and deliver value to your organization.

Learn:

• The emerging trends in marketing to Boomers – language, imagery, tone, communication style and media
• The impact of the changing economy on Boomer spending and retirement decisions
• How to reframe your company’s value proposition to appeal to Boomers in challenging economic times
• The impact of healthcare costs on Boomers’ plans for retirement
• How Boomers are engaging with new media, adopting new technologies and leveraging gaming and social networking
• Top of mind issues for Boomer's when it comes to health and wellness
• The different mindsets and lifestyles at different stages of Boomers' lives
• How Boomers are transitioning into retirement? What level of work do they want to maintain and why
• The Boomers definition of social responsibility and sustainability? What does "green" really mean to Boomers?
• How generational barriers are breaking down
• The latest housing trends and how Boomers envision their community of the future
• How marketers are connecting with Boomer sub-segments: grandparents, caregivers, 50+ women
• How Boomers' food and beverage consumption patterns are changing

Plus:

• Measure the value of your programs
• Confirm your strategy is on the right track to face the future
• Stimulate thought and opportunity by meeting others facing the same challenges as you
• Ensure you are in line with your competitors
• Enable out of the box thinking by being immersed with differing perspectives from many industries
• Leverage best practices