For event highlights, click here
To view a slideshow of event photos, click here.
More than 300 top marketers, researchers and innovators attended the
first Focalyst Forum Sept. 28-29 in New York City, demonstrating
businesses growing need for new insights and best practices to reach
consumers 42 and older. Leaders from Fortune 500 companies including Procter & Gamble, Ford, PepsiCo, Fidelity and Microsoft
gathered at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, to
gain a comprehensive view of what businesses need to know about
consumers’ attitudes, needs and behaviors as they age. In post-event
evaluations, more than 90% of attendees said the event
met their objectives and more than 75% said they would attend the Forum
again next year.
Over the course of two
exciting days, attendees were immersed in best practices, case studies
and lessons learned in reaching the most affluent, educated and diverse
generation in U.S. history.
They were also among the first to hear new, exclusive findings from The Focalyst View,
the largest, most comprehensive study ever conducted of the 42+
population. Focalyst also shared top line details of its core
segmentation, which is based on the responses of more than 30,000
people from its study. "Focalyst's segmentation model could become the
de facto standard,” one attendee said.
We are already planning for the 2007 Forum. For more information, email Heather Stern, Events Coordinator at heather.stern@focalyst.com. |
